Obesity and Health Care Providers - 1798 Words

1. What is the decision-making process for Metabical? Who is involved in the process? Market research: investigating into the overall adult overweight situation in U.S. fand overweight population and consumers’ perception of the currently existed weight-loss drugs. Analyzing differential advantages: CSP should recognize the Metabical’s competitive factors first. Metabical is the first prescription drug approved by FDA and has less negative side effect and can magically loss weight. Recognizing target consumers: the target consumers are overweight individuals with a BMI of 25-30 who want to live healthier and health care providers who would be prescribing Metabical. Analyzing the main concern of target consumers: for direct consumers,†¦show more content†¦They are concerned with health issues caused by overweight and willing to change lifestyle and behavior. The target consumers are determined by characteristics of Metabical. Firstly, no prescription-drug options which are specifically for the overweight segment (BMI of 25 to 30) were available in 2008. Thus, the market is underserved that easy for Metabical to entry and gain awareness. Secondly, Metabical has negative side effects when users consume high levels of fat and calories. Metabical can achieve effectiveness of weight-loss with the complement of reasonable diet and exercise regimen. The target customers aged 35-65 with college education are mostly to comply with the requirements and the lifestyle skills for healthy weight maintenance after initial weight loss was achieved. Thirdly, the retail price estimated for the drug would be $3-$5 daily with the average course of treatment lasting 12 weeks. $3: expense = $3*7*12= $252 $5: expense = $5*7*12= $420 Thus, the price is more acceptable and worthwhile for consumers with income of more than $80000. 3. How should CSP identify and employ the differential advantages that Metabical offers to position itself in the marketplace? Before CSP positions Metabical in the marketplace, CSP should analyze strength, weakness, opportunity and threat of Metabical. Then CSP could position MetabicalShow MoreRelatedObesity and Health Care Providers809 Words   |  4 PagesInformation search * From internal search, knowing that it’s extremely hard to reach weight-loss goal on their own and even harder to maintain, thus need some medical help * From external search, most probably from commercial sources or health care providers, they become aware that the new FDA-approved weight-loss drug called ‘Metabical’ offers much less safety concern with â€Å"one pill a day† low-dose formulation amp; a comprehensive support program for healthy weight maintenance afterwards Read MoreDesign Interventional Models For Primary Care Providers1619 Words   |  7 Pagesthe years from proven evidence-based research, there is a need for intervention as primary care physicians attempt to address the issue of adult obesity. Obesity can be linked to many adverse health outcomes such as: diabetes, hypertension and stroke as suggested by the National Heart, Blood and Lung Institute (2012). The purpose of this project is to design interventional models for primary care providers to implement into a wellness program. The program includes increased knowledge of nutritionalRead MoreObesity And Healthcare Economics : A Growing Problem Within The United States1661 Words   |  7 PagesObesity and Healthcare Economics A growing problem within the United States (US), as well as internationally, is the increasing epidemic of obesity. The Center for Disease Control (CDC) recognizes a body mass index (BMI), measured in units of kg/m2, 25.0-29.9 as overweight, 30+ as obese, and 40+ as extreme obesity (CDC, 2015). 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Enacting a policy to address obesity would directly impact health care providers. Health care providers would discuss with patients that are obese and how they could lose weight. This means that health care providers will be getting more patients which equals to getting more money. An individual that is obese will be at risk for many health conditions. That individualRead MoreObesity And Its Effects On Obesity911 Words   |  4 PagesObesity Obesity is defined as having too much total body fat and a body mass index (BMI) of 30 or more. BMI is an estimate of body fat and is calculated from your height and weight. Prolonged obesity is a serious health concern that can cause major illnesses, including: †¢ Stroke. †¢ Heart disease. †¢ Diabetes. †¢ Cancer. †¢ Arthritis. †¢ High blood pressure (hypertension). †¢ High cholesterol. †¢ Sleep apnea. †¢ Erectile dysfunction. †¢ Infertility problems. Your weight does not need to be a lifelong problemRead MoreHealth System Differences : Louisiana And Illinois823 Words   |  4 PagesHEALTH SYSTEM DIFFERENCES: LOUISIANA AND ILLINOIS The Health system in Louisiana and Illinois is widely different on basis of access to healthcare, mental health issues and many others. Looking at overall performance of healthcare system by measuring 42 different variables such as at systemic level, from insurance coverage to vaccination rates to avoidable hospital stays and at individual level, from rate of obesity to numbers of adults who have lost six or more teeth, Illinois is among the thirdRead MoreThe On Health Care Delivery1606 Words   |  7 PagesDeclaration of 1978 had significant consequences on health care delivery in Australia, facilitating the introduction of primary health care (PHC) in Australia. PHC refers to an â€Å"integral† health care approach (World Health Organization [WHO], 1978), defined through its principles of accessibility, public participation, health promotion, intersectoral collaboration and appropriate technology (Downey Westera, 2009). Relations between obesity, being a National Health Pr iority Area (NHPA), and PHC will be expoundedRead MoreChildhood Obesity And Its Effects Essay1049 Words   |  5 PagesChildhood obesity is at an all-time high in the United States and should be a major concern for the nation. With childhood obesity steadily rising, it is imperative that actions be implemented to offset this trend. Childhood obesity places children at a significantly higher risk for a multitude of physical and psychological health concerns. It is important to understand the actions that have been set in motion that attempt to resolve this issue. Additionally, it should be determined if these actionsRead MoreThe Study s Intervention Was An Asp That Was Implemented Twice Per Week1204 Words   |  5 Pages12 weeks. The bilingual ASP included about a half an hour of health education and an hour of physical activity. The valid curriculum was also adapted culturally for Mexican-American children. The health outcomes included BMI, BMI percentile, aerobic capacity, dietar y preferences, and health knowledge. Aerobic capacity was measured via the Progressive Aerobic Cardiovascular Endurance Run (PACER) test, and dietary preferences and health knowledge were measured by a self-completed survey and previously

Hosting A Hunt Protect The Hunted Pros And Cons

Hosting a Hunt to Protect the Hunted: Pros and Cons The thought of killing an almost endangered animal to raise awareness to its vulnerable status seems insane to any normal human being, but what if there were several benefits to go along with the drawbacks? The scenario I am referring to is if a professional hunter sold tickets for $1500.00 a piece and maxed the amount of tickets to 100 tickets. The money he received from this hunt would go towards lion conservation only and not into his own pockets. The money the lion conservation efforts would receive would be approximately $150,000.00 (not including taxes taken out). The idea of this much money going towards lion conservation to an average american doesn t seem all that much considering how large the protected and reserve areas are in Africa. Africa is 14 times larger than the United States of America. The main problem with Africa is not the fact that it is so large, but the fact that their country is not as fortunate to have the revenue that the U.S has to put towards conservation efforts. The majority of the money they get to fund these reserves comes from hosting hunts like the one I mentioned above. Africa s government does allot some money to help the reserves, but definitely not enough to help with everything upkeeping a reserve entails, â€Å"The agency determined that the major threats to lions are habitat destruction, declines in the species they prey on, and increased conflicts between humans and lions (WallShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesseekers, holiday workers, tourists, temporary residents, guest workers, family migrants, immigrants, business travelers, illegals, undocumented persons, and so forth. It is commonly argued that these categorization and surveillance measures help to protect both the human rights of migrants and the interests of the nation.66 But they also generate the Byzantine red tape that so many observers complain about. In their preferences for wealthy and educated migrants, they also comprise one of the lastRead MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesLarge supermarket chain Asda was distributing the Ministry’s albums to shoppers around the UK. The Ministry’s distinctive logo had become the basis for a large merchandising business, mostly for clothing. By 2001, the Ministry’s touring division was hosting 300 events worldwide, including China and India, and had regular summer 2 3 The Ministry of Sound was aiming for a stock market listing within a couple of years. Then things started to go wrong. The dance music on which the Ministry was based

Concepts of Business Education free essay sample

Presentations: The nurses will be shown presentations by experienced nurses and doctors. 5. Quiz: There will be quizzes held for the nurses on the things taught. 6. Evaluation: The nurses will be evaluated according to their performance. 7. Demonstrations: The nurses will be given demonstrations by the experienced nurses on care giving. 8. Implementation: The nurses will have to demonstrate whatever they have learnt under the supervision of the department head. 9. Post evaluation: Depending on the performance of the nurses, they will be posted in the required departments. The most basic problem of philosophy of education is that concerning aims: what are the proper aims and guiding ideals of education? What are the proper criteria for evaluating educational efforts, institutions, practices, and products? Some of the AIMS proposed or involved in the educational endeavor are †¢cultivation of curiosity and the disposition to inquire fostering of creativity †¢production of knowledge and of knowledgeable students †¢enhancement of understanding †¢promotion of moral thinking †¢feeling and action †¢enlargement of the imagination fostering of growth, development, and self-realization Based on the AIMS concept we are building an online learning system for our employees: Ideally, the learning outcomes in order of priority are ?Translated into course content, resources and an approach to the teaching and learning process that will enable a student to achieve those outcomes. We will write a custom essay sample on Concepts of Business Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ?Once these basic parameters have been thought through, the courseware development team will share the responsibility of translating the theory and intentions into courseware and online learning functions. These courses will then be delivered by the learning management system (LMS) ? LMS will interface with the library and other digital resources related services along with the student information system (SIS) ? This activity will be done through a secure server that can authenticate the student login. From the students point of view, they will connect to the LMS and the related services through a user-friendly users portal, with a single login, they can have access to their courses and can be linked to all related resources and services. Finally, to ensure ongoing improvement, an evaluation process for the effectiveness of the system, based on achievement of the learning outcomes and students feedback will be put in place, in the form of an independent quality assessment process, which also provides feeds back into the development cycle. Through the above steps the organization plans to provide quality education by making them online, the courses would cover organizational development programs like oTime Management oLeadership Skills Training oConflict Management Workforce Development Relating LMS Courses to AIMS as per John Dewey †¢AIMS always relate to results, the first and most important thing is whether the work assigned possesses intrinsic continuity †¢AIMS implies an orderly and ordered activity, one in which the order consists in the progressive completion of a process †¢AIMS means foresight in advance of the end or possible termination †¢AIMS as a foreseen end gives direction to the activity; it’s not an idle view for the spectator but influences steps taken to reach the end. How each prior event leads into its successor while the successor takes up what is furnished and utilizes it for some other stage, until we arrive at the end, which summarizes and finishes the process? †¢Foresight functions in 3 ways ?Involves careful observation of given conditions and means available to reach the end. ?Suggest the proper order or sequence in the use of means, facilitating economical selection and arrangement. ?Makes choice of alternatives possible

Reflection on mental health nursing Essay Essay Example

Reflection on mental health nursing Essay Essay This is a brooding essay based on my attending at a multidisciplinary squad ( MDT ) meeting whilst on my two-week arrangement at a local mental wellness twenty-four hours infirmary. The purpose of this essay is to discourse the importance of the multidisciplinary squad within the mental wellness environment and discuss factors that can act upon the success or failure of multidisciplinary squads. Mental wellness squads by and large comprise of head-shrinkers. clinical psychologists. nurses. occupational healers and societal workers. but other healers such as household healers. clinical psychologists and counselors might besides go involved in the attention of the patient ( Perkins A ; Repper 1998 ) . Multidiscipline engagement is of import within mental wellness nursing as people with mental wellness jobs have multiple demands. so a assortment of expertness is required to run into the demands of these people ( Darby et al 1999 ) . We will write a custom essay sample on Reflection on mental health nursing Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reflection on mental health nursing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reflection on mental health nursing Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Multidisciplinary mental wellness squads can been defined as: â€Å"A group of practicians with different professional preparation. employed by more than one bureau. who meet on a regular basis to organize their work supplying services to one or more clients in a defined area† ( Ovretveit. 1993: 9 cited in Onyett 2003 ) The advantage of a multidisciplinary squad attack is that all professionals work together by roll uping the facts and by conveying information together. to obtain as complete a position as possible of the jobs of each single patient. In making this they are able to do certain that the proper scope of interventions are used in a decently planned manner ( Onyett 2003 ) . One of the disadvantages of a multidisciplinary squad is that jobs can be encountered when different professionals work together. there can be ill-defined ends. deficiency of way and hapless leading ( Darby et al 1999 ) . In order to construction this contemplation I have chosen Gibbs ( 1988 ) as the theoretical account to assist with my brooding procedure. This theoretical account comprises of a procedure that helps the single expression at a state of affairs and believe about their ideas and feelings at the clip of the incident. Reflective accomplishments help us to believe about what could hold been done. so that if a similar state of affairs occurs once more the experience gained can be used to cover with the state of affairs in a professional mode ( Burns et al 1997 ) . To enable me to utilize this state of affairs for my contemplation the patient will be referred to as â€Å"Kate† . This is in order that her existent name is protected and that confidentially maintained in line with the NMC ( 2002 ) Code of Professional Conduct. Description Kate is a 66-year-old lady. retired from her occupation as a nurse 10 old ages ago. She has lived entirely since the decease of her hubby 7 old ages ago. and has one really supportive boy who lives locally and visits 2-3 times a hebdomad. Kate was referred to the infirmary by her physician after showing with an 18-month history of memory jobs and it was decided that she should go to the twenty-four hours infirmary for a period of six hebdomads to be assessed and to be involved in curative activities whilst at that place. Whilst go toing the twenty-four hours infirmary she was observed. and found to be insistent with obvious grounds of fiction. really disorientated. with hapless concentration and really hapless short-run memory. The adviser asked the mental wellness nurses to measure Kate and trials indicated that she may be enduring from a moderate grade of dementedness. Dementia is a mental upset caused by structural alterations in the encephalon and affects about 10 per cent of people aged over 65 ( Newell A ; Gournay 2000 ) . An MDT meeting was so arranged to discourse the bundle of attention needed for this lady. to enable her to go on populating safely in her ain place. The Consultant chaired the meeting by conveying the squad to the attending of Kate’s medical history and the jobs herself and boy had been sing. He felt she would profit from medicine to assist her memory jobs. The community psychiatric nurse ( CPN ) so discussed to the squad the concerns of Kates boy. he had informed her that Kate is rolling at inappropriate times of twenty-four hours and seldom retrieving to eat. she is besides on a regular basis burying to turn off the lights-outs and gas contraptions in the house. He is really concerned for the safety of his female parent. The occupational healer suggested she visit to measure Kate’s safety in her place refering these issues. The societal worker discussed the possibility of place carers but the mental wellness nurse who knows Kate good. Tells of her concerns that Kate is neer at place. The societal worker suggested a instance meeting affecting the boy who could perchance guarantee that his female parent takes her medicine on a regular basis and to seek and guarantee that she remains at place until the carers arrive. It was agreed that if this did non work or was unsuitable for Kate or her boy. any jobs identified could be discussed and resolved at a future MDT meeting. Feelingss I felt really comfy and really accepted within the MDT meeting. The ambiance was friendly and relaxed and everybody at that place seemed to hold something to lend. Everyone was encouraged to take part and I felt that I could hold contributed to the treatment if I had known the patient better. I feel they would hold listened to my thoughts and non dismissed them due to me being a pupil. Everybody communicated good with each other and had the best involvements of Kate in head and so treatments were made until the best result was achieved for her. This demonstrates the benefit and importance of communicating within a squad and how all parts within meetings should be valued ( Perkins A ; Repper 1998 ) . Evaluation There are many positive facets of this peculiar MDT they all worked good together as a squad with the same end in head. The squad discussed all the different options available and all the jobs that might originate and looked to the hereafter to discourse farther meetings to measure if the bundle of attention put into topographic point was suited. I found it really interesting to see a MDT in action and witness the teamwork between different subjects. With the aid and support provided by her boy and the MDT Kate will hopefully be able to stay life in her ain place. safely for every bit long as possible. The dissatisfactory facet of this instance is that if Kate is neer at place when the CPN. and carers arrive this can hold a negative impact on the bundle of attention put in topographic point. and residential attention may necessitate to be considered at a ulterior day of the month. Analysis This peculiar mental wellness squad worked highly good together. the adviser chaired the meeting and was the leader of the meeting. Onyett ( 2003 ) suggests that the presence of a clear squad leader is associated with squad effectivity. The NMC ( 2002 ) provinces than nurses should work in a collaborative mode with healthcare professionals and others involved in supplying the attention for the patient. and recognise and esteem their peculiar parts within the attention squad. The instance of Kate is grounds of a multidisciplinary squad and wellness professionals working together and interrupting down barriers to supply the right bundle of attention for this person. Kate’s unwellness non merely affects her but besides members of her household who are seeking their best to back up her. Darby et Al ( 1999 ) states that theses troubles can hold a profound impact non merely on the life of the person who experiences them. but besides on the lives of those around them. The MDT were to the full cognizant of this and so arranged a instance meeting with the boy so that all the different options could be discussed. Kate wanders off entirely unaware of the clip of twenty-four hours or dark. Whilst person with dementedness rolling off and acquiring lost on a cold dark is clearly in danger. small can be done to do a individual stay indoors against their wants. Perkins A ; Repper ( 1998 ) discusses the hard balance between the wants. demands and rights of the single to populate as they wish and professional codifications of behavior which impose upon the wellness professionals a â€Å"duty of care† to guarantee the safety of the person. Decision It can be seen from this MDT meeting that clear leading and good communicating between members of the squad is critical to guarantee they come together with a clear apprehension of the results to be achieved and every bit equipped with all the information available to get the better of patients’ single jobs. Team working signifiers the footing of mental wellness nursing and can act upon the success or failure of the attention and intervention the patient receives. This effectual squad has the possible to accomplish positive results for both Kate and her boy now and in the hereafter if needed. Action program If I find myself in this type of state of affairs once more. I would be more confident in take parting in the MDT meeting. I have learnt from this state of affairs that good teamwork and communicating between each other is critical to the result of the bundle of attention decided. This contemplation has highlighted the demand to increase my cognition and apprehension of the multidisciplinary squad and the importance of the results of these meetings and how they can impact the patients and family’s quality of life. which will assist me to believe really carefully about the determinations I make refering patients attention in the hereafter. I will turn to this larning demand by working closely with my wise man and other multidisciplinary squad members and by reading relevant literature. As a pupil I am cognizant that there is a batch more to larn and with more clip and experience and with the aid of my wise mans I will be able to increase my cognition and apprehension of how dif ferent subjects work together. Mentions Burns. S. Bulman. C. Palmer. A. ( 1997 ) Reflective Practice in Nursing – The growing of the professional practician. London: Blackwell Science. Darby. S. Marr. J. Crump. A Scurfield. M ( 1999 ) Older Peoples. Nursing A ; Mental Health. Oxford: Buterworth-Heinemann. Gibbs. G ( 1988 ) Learning by Making. A usher to instruction and larning methods. Cheltenham: The Geography Discipline Network. ( GDN ) . Newell. R. Gournay. K ( 2000 ) Mental Health Nursing – An grounds based attack. London: Churchill Livingstone. Nursing and Midwifery Council ( 2002 ) Code of Professional Conduct: London Onyett. S. ( 2003 ) Teamworking in Mental Health. Bristol: Palgrave Macmillan. Perkins. R. Repper. J. ( 1998 ) Dilemmas in Community Mental Health. Oxon: Radcliff Medical Press Ltd.

Introduction to Flood Routing Essays

Introduction to Flood Routing Essays Introduction to Flood Routing Paper Introduction to Flood Routing Paper The Muskingum flow routing method has been very well researched and established in the hydrological literature. Its modest data requirements make it attractive for practical use. The paper gives a general overview of the Flood routing concept and types, and then goes on to explain the Muskingum method in detail. Introduction to Flood Routing Flood routing is a technique which is used to determine the flow hydrograph characteristics like shape and movement along a water course, and how these are affected by various factors like system storage and system dynamics on the shape and movement of flow hydrographs along a watercourse. In other words Flood routing can be described as a process of calculating outflow rates, reservoir stage and storage volume from a stream channel once inflows and channel characteristics are known. The process of flood routing is used for the hydrologic analysis in flood forecasting, flood protection, reservoir design and spillway design etc. The principle of routing is used here for predicting the temporal and spatial distribution of hydrograph, during the course of its travel through the various sections of a stream (Subramanya 2002). Basic Principles of Routing All hydrologic routing methods use a common continuity equation as their common base. According to this equation, the difference between inflow and outflow rates is equal to the rate of change of storage. Mathematically the equation can be written as below: (Gosh 1997 p. 67) In the above equation, I is the rate of inflow, and at any time the corresponding outflow is O. dS is the storage that is accumulated during a very small duration of time dt. Figure below represents the pictorial relation between storage S and discharge Q: (Flood Routing) The above equation considers the losses due to seepage, evaporation and direct accretion to storage, as small enough to be ignored. The equation can be written in integral form as below: (Watson 1983 p. 490) Flood routing methods aim to solve the above one-dimensional mass continuity equation. Flood routing methods classification There are many flood routing methods available like using St. Venant equations, Level Pool Routing, Goodrich Method, Pul’s Method, Kinematic Routing, Muskingum equation, Muskingum-Cunge routing etc. These methods can be divided into the following two categories: Hydrological routing – These methods mainly use the continuity equation Hydraulic routing – These methods combine the equation of continuity with the equation of motion for unsteady flow. (Subramanya 2002 p. 271) Types of Flood Routing In all the hydrologic analysis applications mentioned above, two categories of routing can be clearly recognised: Reservoir routing – In this type of routing, the effect of a flood wave entering a reservoir is studied. This is done by determining the volume-elevation characteristic of a reservoir in addition to the outflow-elevation characteristic of the spillway and also other outlet structures present in the reservoirs (Chadwick Morfett 1986 p318). The results are used to predict the variation of reservoir elevation and outflow discharge with respect to time. This type of routing is necessary for: Designing the capacity of the spillway and other outlet structures Determining the correct location and size of capacity of the reservoir pertaining to a particular requirement condition. Channel routing – In this type of routing, a study is made of the change in shape of a hydrograph as it travels down a channel. This done by considering a channel reach i. e. the specific length of the stream channel, and an input hydrograph at the upstream end of the stream. The results are used to predict the flood hydrograph at various sections of the reach (Chadwick Morfett 1986 p. 322). The output data obtained using this method is, the information on the flood-peak attenuation and, the total duration of the high-water levels. This type of routing is considered very important for: Flood-forecasting operations Flood-protection related work Hydrologic Channel Routing In case of reservoir routing, the storage is a function of output discharge, whereas in case of channel routing, the storage is a function of both inflow and outflow discharges. This is the main reason why entirely different routing methods are needed for Channel routing. When a river is in flood, the flow can be characterized as gradually varied unsteady flow. In a particular channel reach the water surface as expected is not parallel to the channel both. Additionally it also varies with time. At the time of flood, the total volume in storage can be divided into two categories: Prism storage – This is defined as the volume that would exist in case there is uniform flow at the downstream depth. i. e. Prism storage = Wedge storage – This term represents the wedge-like volume which is formed between the actual water surface profile and the prism storage surface i. e. Wedge storage = In the downstream section of a river reach, the prism storage is observed to be constant, when the depth is fixed. However, the wedge storage changes from positive to negative depending on the type of flood. The wedge storage is positive at the time of advancing flood, while it is negative in case of a receding flood. (Subramanya 2002 p. 282-283) (Flow Routing 2) .Muskingum Method Introduction Flood routing in open channels can be determined using a variety of modeling procedures. These methods follow a wide range of methodologies, which can be categorized as: Simple like Muskingum-type approximations – Which have modest data requirements Complex like Muskingum–Cunge methods – Where the typically calibrated Muskingum routing parameters are related to physical and hydraulic characteristics such as reach length, flood wave celerity, unit width discharge and channel bed slope Highly complicated like the solution of the full dynamic flow i. e. St Venant equations – Which require surveyed cross-sectional channel profiles and flow resistance data Out of these the Muskingum and Muskingum–Cunge methods are well established in the hydrological literature, and the modest data requirements make these procedures attractive even though more rigorous hydraulic models are available for unsteady flow routing.

The History of License Plates in the U.S.

The History of License Plates in the U.S. License plates, also known as vehicle registration plates, are required for every car in the United States these days, but when automobiles first started to appear on the road, there was no such thing! So who created license plates? What did the first one look like? Why and when were they first introduced? For these answers, look no further than the turn of the 20th century in the Northeastern United States.   The Very First License Plate Although New York was the first state to require automobiles have license plates in 1901, these plates were made by individual owners (with the owners initials) rather than being issued by state agencies as they are in modern times. The very first license plates were typically handcrafted on leather or metal (iron) and were meant to denote ownership via the initials.   It wasnt until two years later, in 1903, that the first state-issued license plates were distributed in Massachusetts. The very first plate, featuring the number 1, was issued to Frederick Tudor. (One of his relatives still holds an active registration on the plate.)   What Did the First License Plates Look Like? These early Massachusetts license plates were made of iron and covered in porcelain enamel. The background was colored a cobalt blue and the number was in white. Along the top of the plate, also in white, were the words: MASS. AUTOMOBILE REGISTER. The size of the plate was not constant; it grew wider as the plate number reached into the tens, hundreds, and thousands. Massachusetts was the first to issue license plates, but other states soon followed. As automobiles began to crowd the roads, it was necessary for all states to find ways to start regulating cars, drivers, and traffic. By 1918, all states in the United States had begun issuing their own vehicle registration plates.   Who Issues License Plates Now? In the U.S., vehicle registration plates are issued solely by the states Departments of Motor Vehicles. The only time a federal government agency issues these plates are for their federal vehicle fleet or for cars owned by foreign diplomats. Notably, some Native American tribes also issue their own registrations to members, but many states now offer a special registration for Native Americans.   When Did It Become a Requirement to Annually Update License Plate Registrations? Although the first license plates were meant to be semi-permanent, by the 1920s, states had begun mandating renewal for personal vehicle registration. At this time, individual states began experimenting with different methods for creating the plates. The front would typically contain registration numbers in large, centered digits while smaller lettering on one side dictated the abbreviated state name and a two- or four-digit year the registration was valid during. By 1920, citizens were required to obtain new plates from the state each year. Oftentimes these would vary in color year to year to make it easier for police to identify expired registrations.

Nursing Article Example | Topics and Well Written Essays - 1000 words - 1

Nursing - Article Example 2. Variables in the Research Study As earlier indicated, the hypothesis of the research study provides a relationship between two or more variables in the study. In the study conducted by Kalisch and Lee (2011), the hypothesis provides a relationship between two variables with the first variable being staffing while the second variable is teamwork. Importantly, Kalisch and Lee explicitly stated and discussed these two variables in their study in detail. Macnee and McCabe (2008) identified the independent variables in a study as the variables that determine or predict the outcome of interest. In line with this, Kalisch and Lee (2011) used staffing as the independent variable in the study since nursing staffing determined the outcome that the research study sought to investigate. On the other hand, it is important to point out that a dependent variable in a research study is â€Å"the outcome that the research is trying to explain or predict† (Macnee & McCabe, 2008, p.74). In li ne with this, it is evident that the researchers wanted to investigate the effects of staffing in nursing on the levels of teamwork nurses exhibited. In effect, the amount of teamwork exhibited by these nurses depends on the levels of staffing, which in this case qualifies teamwork as the dependent variable of the study. Kalisch and Lee (2011) also identified other variables in their research. These variables qualify to fit the category of research variables. In this case, the first of these variables is hours per patient per day (HPPD), which is a determinant of the staffing levels in nursing. Secondly, another research variable is the skill mix in nursing, which is â€Å"the proportion of RNs, LPNs, and NAs providing... This paper approves that the research study focused on the attributes of gender, age, and professional qualifications of the nurses while conducting research. In line with this, the study conducted by the researchers involved 60% percent of the sample as nurses above 35 years. Therefore, it is evident that this attribute of age is crucial since these nurses had more than ten years of practice. Hence, they would offer more information due to their experiences in various facilities regarding the role of staffing and its influence on teamwork in nursing. In terms of the gender attribute as a demographic variable, the sample of the study had 89% females while the rest were males. Finally, the attribute of education whereby over 46% of nurses in the study possessed the qualification of a degree in nursing is important due to the skills mix that the researchers used in determining the levels of staffing. The study used primary sources of data and secondary sources of data while conducting the research study. In this case, the researchers used existing data in order to argue their case to the reader and underline the importance of conducting the research study. This essay makes a conclusion that the data collection technique was spread in duration of four weeks in each facility involved in the research study with the data protocol involving two phases. Importantly, each phase intended to achieve a different objective with the researchers first seeking the approval and support of the hospitals involved, which is the fundamental step in research ethics. In addition, the study relied on the use of questionnaires to collect the raw data from their subjects with each subject obtaining the survey in a sealed envelope.

E# 3 Essay Example | Topics and Well Written Essays - 2500 words

E# 3 - Essay Example By rising such awareness, government can raise awareness on the nature of the ecosystem thus limiting human interference with the marine ecosystems thus increasing the chances of sea turtle increasing their population. Animal conservation campaigns have heightened globally with the developed countries championing for the creation of effective animal sanctuaries in order to care for some of the endangered animal species. While the wild hog is not endangered, it has some rare species that require effective conservation in order to increase diversity. The book therefore provides effective population genetic techniques that will safeguard the interests and longevity of the unique species of the wild pig. Additionally, the book describes the relationship between wild pigs and other animals thus informing the nature of conservation of such animals. This book makes a perfect reference for Ian Frazier’s story, Hogs Wild since it analyses the life of yet another fundamental author who wrote books on the same animals. The autobiography thus describes the life of Frank Broyles as he lived in the wild studying the unique wild mammals. The author of the book provides vivid descriptions of Broyles’ interaction with the wild pigs a feature that does not only portray Broyles’ inherent personality features but also portray the wild pig’s aggressive features. Such revelations are therefore vital in Ian Frazier’s story in which he strives to portray the wild nature of the animals. Edwards, M. A., & Zoological Society. . (1982). Animal disease in relation to animal conservation: The proceedings of a symposium held at the Zoological Society of London on 26 and 27 November 1981. London: Acad. Pr. Disease prevalence is yet another fundamental feature that influences the interaction between wild pigs and humans besides other animals in their ecosystems. Diseases are some of the natural disasters that threaten the population of different animals

Internet and Privacy Essay Example for Free

Internet and Privacy Essay There has been a lot of controversy about the internet and its privacy. Today, some say you have no privacy with anything you do on the web. They say that the government is taking away the public’s privacy because they can monitor everything that happens on the internet. Even though most of this is true, there are plenty of good things to come from it. In this essay I will be writing about the internet and its privacy. The lack of privacy that comes with technology and the internet can and has prevented a lot of crimes to occur. It has made credit card fraud, once an easy crime much harder to get away with. They know what you’re buying schedule is like, so if someone steals your card and tries to buy something that is not something you would normally buy, you will get an alert about it. Security cameras at stores and ATM’s prevent a lot of robberies from occurring. The government states that the main reason why they monitor just about everything on the internet is to try and catch terrorist attacks before they happen. They have said that some of the terrorist plane hijackings could have been prevented if they had the internet security that they do now. Of all the good things that come with the internet, there are also some drawbacks that can be dangerous. There is just as much false information on the internet as there is true information. Hackers can create viruses that can get into your personal computer and ruin valuable data. They can also create viruses to steal personal valuable data such as identity theft. There are also people called â€Å"predators† that hang out on the internet waiting to get unsuspected people into dangerous situations. People can get addicted to the internet which can cause problems with interacting with their friends and family. As it is stated in What Matters in America, â€Å"Like any space where people gather, the virtual world is not immune to the same set of troubles we face in real life. Teens and children can be targeted be sexual predators. Kids can â€Å"cyber bully† classmates, carrying the tortures of the playground onto cell phones and computer screens at home. Illicit romances and online flirting may be taken beyond laptops, ruining relationships and destroying marriages. And, of course, cybercrime is ever present, seeking log in numbers, financial data, and credit card information†. (22) Privacy has become a big question in today’s society with all this new technology and the internet. The internet might be more secure today from hackers and viruses but we don’t really have any privacy on the web. Every purchase we make on the internet can be tracked by the government. They can also track almost every phone call that is made. The internet has become more convenient to use than it ever has been. You can perform just about any task you want with a couple mouse clicks. Your computer can remember everything you do on the internet. It will save all the sites you have been to, what you have downloaded, what you have bought online, and can even save your credit card information. When online you will see recommended web sites based on what you normally do online and even on certain sites there will be recommended products that are similar from what you have purchased before. All this personal information can be easily looked at by the government or even professional hackers. Is our privacy really being invaded or are we just putting this information out there? People say that the government is invading the public’s privacy. They say that they shouldn’t be allowed to monitor the internet. I don’t believe our privacy is being invaded because no one forces you to put this information online, even though it is hard not to in today’s society. In What Matters in America, David Plotz states, â€Å"Real privacy is what allows us to share hopes, dreams, fantasies, fears, and makes us feel we can safely expose all our faults and quirks and still be loved. Privacy is the space between us and our dearest, where everything is known and does not matter. † (70) With all this advanced technology on the internet, we need the government to monitor it or else there would be a huge amount of criminal activity and the internet would not be safe.

Personal Narrative - Tae Kwon Do Essay -- Personal Narratives

Tae Kwon Do Once upon a time, I qualified for the Tae Kwon Do State Championships, to go to the Tae Kwon Do Junior Olympics in Orlando, Florida. It was my second year at the Jr. Olympics, and I was competing in two events. Sparring and forms. Forms has always been my favorite, partly because I was pretty good at doing them. Sparring was okay. I guess. So we get to the arena on the day I had to compete, and I’ve got all these little butterflies and whatnot flittering around in my stomach. Forms came first, and guess what! I screwed up. So there goes my chance at the event I’m any good at. So if I can’t even place in something that I am good at, how am I going to place in something that I’m not that great at? So I got to the holding area to get put into my division (they split us up according to rank, age, and weight). And what do they do? Put me in a group of only four. And how many places do they give out, you ask? Three. Yep, three. Now I’m really worried. All I can think is, "Omigod, I’m gonna be the only one not to place. Omigod, omigod, omigod†¦" Finally, after w...

French and Italian Films Essay

The EU Directive has â€Å"put forth the greatest effort to fend off what it has termed â€Å"American cultural imperialism.. † 14 France is the strongest implementor of this directive that it currently requires utmost 40% of films shown in in the country are of non-European origin. The country is also lobbying for other fellow member states to enact the same quota rules. Even the ex-president Chirac had made his opinion regarding this quota system stating that â€Å"he does not want to see European culture obliterized by American Culture† 15 and it is believed that the entertainment media are not very advantageous in terms of integration but an instrument threatening both national and cultural sovereignty. To prove the French strong views on proper film/cinea values, it has banned Paths of Glory in 1957 claiming that this film was â€Å"a slanderous attack to French Honor. † 16 For Italian films, even during the fascist regime, the film was not utilized as a propaganda device. This is according to Ricci stating that the regime even unified Italy through the elimination of markers of class and regional difference happening in the country during that time through the circulation â€Å"of terms for an imaginary national identity†. 17 Italian film is viewed as an â€Å"integral part†18 of the country’s politics. Actually, the censorship board was established, more to regulate films civic and politically related contents than that of sexually or morally intruging contents. The Tangentopoli scandal in 1992 had delegitimised Italian politicians in the eyes of the public but even prior this scandal, government corruption were already depicted in films such as the 1989 Il Portaborse (The Footman) of Luchetti. Moreover, this was also the period when the trend in production have focused on â€Å"historical fictions† 19 with emphasis on Italy’s history and even depicting the own history of cinema implying that television does not have good impact on the film industry such as the Cinema Paradiso. Currently, Italian government provide fundings for films they promote including various assistance from the Direzione Generale per il Cinema (Directorate General Cinema) giving out funds to deserving producers of films promoting the Italian/European culture outside of Italy (promozione all’estero) and for film d’essai (independent/art films) 20 Aside from these fundings, there is also the European Ivestment Bank (EIB) funding film productions in order to compete with the penetrating Hollywood films, not only in Italy but all over the region 21 It is obvious what the European countries want when it comes to film release and promotion: not so much of Hollywood films, protection of cultural values, protection of viewers, promotion of culture and competing with the American in film production and obviously in the market and in profits. IV. Conclusion Films are important weapons for those who may have control as to its regulation and release to public. Films may be used to promote a certain cause or to discourage certain acts. Moreover, when producing a film, various factors must be put into consideration. Among these factors are the current trend and interest or demand of the viewing public (especially for commercial films) and more importantly, the rules that govern over these films. These rules are, more often than not, imposed by regulatory bodies, either private or by the government to assess and classify, as well as control the release and approval of the films shown in an area or market. In European nations, various strategies are employed to promote the film industry. These involve funding of deserving film production and promotion on European values. One strong factor that makes Europe unite when film issues are being talked about is the influence and the challenge that Hollywood films cause to the European nations and European market. American films are viewed as mostly culturally damaging for Europeans as well as penetrating the industry’s market leaving losses to European film producers. In this regard, European nations have looked for some measures in protecting their culture as well as securing its market through the EU Directive, as well as through national regulations, limiting Hollywood and other foreign films shown in European nations. End Notes 1Ricci, S. Cinema and fascism, Italian Film and Society, 1922-1943, UC Regents,UC Press,2008 retrieved 31 May 2008,< http://www. ucpress. edu/books/pages/10916/10916. ch01. pdf >. 2 Rinaman, K, French Film Quotas and Cultural Protectionism, Case Number 332, 1996, American Education, retrieved 31 May 2008, .

Automobile and Bumper Sticker Essay

Copy and paste the questions into the student comments section. Read the questions thoroughly. Answer the questions in a full and complete manner. Use complete sentences, including proper spelling and grammar. When you are ready to turn in your assignment, add a check mark to the Submit for Grading box and then select Submit. Module 5: Laws and Rules of the Road Create a car saying (Bumper Sticker) or a Road Sign (Billboard) that would describe one main point you learned in Module 5. This is an example of a bumper sticker from a former student: â€Å"â€Å"Driving the right speed is always a good deed. Enjoy your ride and don’t collide! † 1. What would yours say? â€Å"SPEED. Do It Right & Save A Life 2. How would it look? It would have a black background, the saying would have red letters, and there would be speed limits signs around the words. 3. Now, write at least one paragraph (5 sentences or more) which explains why you thought this would make a great bumper sticker or billboard, and how it summarizes the information you learned in Module Five. Remember to use complete sentence answers and proper spelling and grammar. My billboard would be great because so many drives, whether they are young or old, are speeding causing unnecessary accidents, killing or injuring innocent people. More and more drivers are becoming reckless. To either just show-off or from being impatient.. 3. Now, write at least one paragraph (5 sentences or more) which explains why you thought this would make a great bumper sticker or billboard, and how it summarizes the information you learned in Module Five. Module 6: Effects of Alcohol and Drugs Some day you might find yourself in a dangerous driving situation because of drugs, alcohol, or extreme drowsiness due to medication. Talk to a parent or guardian about what they would like for you to do if you find yourself in this situation. Answer the following questions in one or more complete sentences. 1. Explain three ways you can get home safely, without getting behind the wheel, if there are drugs or alcohol in your system. A. I would see how well I was feeling that day. B. I would see how any medication affected me before getting behind the wheel. C. Call your parents, call a cab, take a bus 2. Explain three ways you can get home safely if the friend you rode with has drugs or alcohol in his system and you prevent him from getting behind the wheel. A. Drive yourself. Call another friend to pick you up. Call your parents to pick you up. B. Get a taxi, get a bus. Try walking it C. I would take the wheel and drive him home 3. What would your parent/guardian want you to do? My parent would want me to take responsiblity and drive my friend home safely. 4. Look up and list the number of a local taxi or car service in your community. Include the company name and telephone numbe 24/7 Yellow Cab Serving the 33157 Area. (305) 244-4444 A A A Taxi Inc Serving the 33157 Area. (305) 999-9990

Adolf Hitler- Potted Biography essays

Adolf Hitler- Potted Biography essays Adolf Hitler was the Fuhrer (leader) of the Nazi Germany, the instigator of World War 2 and the driving force behind the attempt to exterminate European Jewry, otherwise know as the Final Solution or the Holocaust. Hitler was born on 20 April 1889 at Braunau - am - Inn, Austria, Hungary. He was the third son of Alois and Klara Hitler. His father moved them to Linz, where Hitler attended school. He did well in the school in the beginning, but progressively worsened. When Hitler was 14 his father died. Five years later his mother also past away. The death of his mother persuaded him to move to Vienna, where he twice attempted to enter the Academy for Art, failing both times. Between 1909 and 1913 Hitler moved from one lowly job to another - copying and peddling picture postcards, drawing up advertisement and painting and decorating houses. Hitler was German and being a failure in Vienna, a city full of Slavs and Jews, many not failures, filled him with jealousy, resentment, frustration and rage. In 1913 Hitler moved to Munich, Germany and was still there when war broke out in 1914. Hitler enlisted in the German army and saw four years of frontline service. He was a devoted soldier and in 1918 he was promoted to the rank of corporal and awarded the Iron Cross (First Class). Just before the end of the war, he was temporarily blinded by a British gas attack near Ypres. After recovery, he served as an intelligence agent for military authorities, in the course of which he attend the German Workers Party in 1919. He later joined the party, became its leader and changed its name to the National Socialist Party, later called the Nazi party. In 1920, the 25 points of the Nazi Party were proclaimed, one of which was called for the removal of Jews from German Society. The Nazis were thwarted in November 1923 when they tried to seize power by force. Hitler was sentenced to five years prison. It was at this time when he started his book Mei ...

Lugar del matrimonio gay para beneficios migratorios

Lugar del matrimonio gay para beneficios migratorios En Estados Unidos los matrimonios gays tienen los mismos beneficios  migratorios que los heterosexuales, tanto para el caso de tarjetas de residencia como de visas no inmigrantes. Beneficios migratorios de matrimonios gays Ciudadanos y residentes permanentes pueden solicitar la green card para sus cà ³nyuge, esto aplica tanto a los matrimonios entre una mujer y un varà ³n como a los celebrados entre dos personas del mismo sexo. Adems, los beneficios migratorios por matrimonio tambià ©n aplican en casos de visas no inmigrantes como la  F de estudiante. la H-1B,  de trabajo, las de inversià ³n  o  las J-1 de intercambio.  En este tipo de visas los cà ³nyuges y los hijos solteros menores de 21 aà ±os pueden obtener lo que se conoce com visas derivadas. Pero el matrimonio tiene que  ser legal.  ¿Dà ³nde se puede celebrar? Lo importante es que el matrimonio està © vlidamente reconocido en el lugar en el que se celebra. En este artà ­culo se trata primero de la situacià ³n actual en Estados Unidos y tambià ©n de cà ³mo es la legislacià ³n en otros paà ­ses ya que se admite el celebrado en el extranjero, si es legal segà ºn tales leyes. Las leyes migratorias no piden que al menos uno de os novios tenga que residir en el lugar de celebracià ³n del matrimonio. Sà ³lo hablan de que sea reconocido legalmente en el lugar de celebracià ³n. Hay que destacar que se habla en todo momento de matrimonio, no de parejas o de uniones de hecho. Matrimonio homosexual en Estados Unidos Una decisià ³n de la Corte Suprema de los Estados Unidos del 26 de mayo de 2015 ha declarado inconstitucional las leyes de los estados que prohibà ­an el matrimonio entre dos hombres o dos mujeres.   Como consecuencia de esta sentencia, en todos los estados de los Estados Unidos es legal el matrimonio gay. Las reglas sobre quà © se necesita las determinan cada estado e, incluso, en casos, los condados o las municipalidades.   Asimismo, es legal en todos los territorios de Estados Unidos: Puerto Rico, Guam, Samoa y las Islas Và ­rgenes americanas. Y, por supuesto, en Washington D.C. (la capital del paà ­s no es un estado. Es un distrito). Lo que importa es que este tipo de matrimonio pasa a poder celebrarse vlidamente en todo el territorio nacional y que el requisito de Inmigracià ³n para que un matrimonio tenga consecuencias migratorias es precisamente ese: que sea vlido y no fraudulento (celebrado à ºnicamente con el propà ³sito de obtener los papeles). Otros paà ­ses en los que es vlido el matrimonio gay Las autoridades de inmigracià ³n de Estados Unidos reconocen para inmigracià ³n todos los matrimonios celebrados en el extranjero que son vlidos de acuerdo a sus leyes. Por lo tanto, se puede pedir una tarjeta de residencia   o una visa derivada para el marido o la esposa cuando el matrimonio homosexual se ha celebrado en un lugar donde es legal, aunque sea ilegal en el lugar habitual de residencia. Son legales los matrimonios entre dos personas del mismo sexo en: ArgentinaBà ©lgicaBrasilCanadColombiaDinamarca  Espaà ±aEstados UnidosFranciaHolandaIrlandaIslandiaLuxemburgoMà ©xico en Campeche, Chihuahua, Coahuila, Colima, Jalisco, Michoacn, Morelos, Nayarit, Quintana Rooy DFNoruegaNueva Zelanda  PortugalReino Unido  SudfricaSueciaUruguay En Finlandia la ley est aprobada y entrar en vigor el 1 de marzo de 2017. En el caso de Israel, no se celebran los matrimonios gays, pero sà ­ que se reconoce la legalidad de los celebrados vlidamente en otros paà ­ses. Matrimonio gay e inmigracià ³n de los Estados Unidos Para que el matrimonio produzca la green card las leyes migratorias piden que sea vlido y no fraudulento (celebrado à ºnicamente con el propà ³sito de obtener los papeles). Las personas interesadas en solicitar al cà ³nyuge deben familiarizarse con todo lo que hay que saber sobre el complejo trmite de pedir los papeles por matrimonio, incluido los requisitos de ingresos para poder patrocinar, los tiempos de demora en la tramitacià ³n, cuando no es posible pedir las esposo/a debido a su situacià ³n migratoria o cà ³mo las deudas pueden impedirlo.   Es tambià ©n importante entender las obligaciones que se contraen cuando se firma el documento que se conoce   como affidavit of support o declaracià ³n de sosteniento  ya que es posible que dure ms que el propio matrimonio. Asimismo, los extranjeros para los que se solicita la green card deben familiarizarse con las obligaciones y derechos que da la residencia. Una buena forma es tomar este test de respuestas mà ºltiples que permite verificar si se conocen los puntos bsicos para disfrutar la residencia y evitar su cancelacià ³n o revocacià ³n. Finalmente, en esta entrevista el abogado Frank Calabrese responde a dudas frecuentes sobre el  permiso de residencia  por  matrimonio gay  y tambià ©n peticiones de visa para cà ³nyuges homosexuales. Este es un artà ­culo informativo. No es asesorà ­a legal para ningà ºn caso concreto.

Development of the EU Commission Essay Example | Topics and Well Written Essays - 1750 words

Development of the EU Commission - Essay Example The EU operates through a system of supranational independence institutions and intergovernmental negotiated decisions by the member states. The main institutions of EU include the European Union Council, the European Council, the Court of Justice of the EU, the European Commission, and the European Central Bank1. It has a parliament named European Parliament, elected every five years by the EU citizens. The European Commission is the EU’s supervisory body; responsible for proposing legislation, implementing decisions, upholding the union’s treaties, and the general daily running of the union. It operates as a cabinet government, which has 27 members of the Commission. Each member state has one member, and they are bound to represent EU’s interests as a whole, but not their home state. The 27 members elect the Commission President as proposed by the European Council and elected by the European Parliament. The Council in agreement with the nominated president appo ints the 26 members of the Commission, and then the European government approves the full Commission. The EU Council The EU Council is a body comprising of the heads of state of the EU member states, President of the European Council as well as the European Commission’s President. The High Representative for Foreign Affairs also takes part in the Council’s meetings. ... It became an informal body in 1975 and an official EU institution in 2009 after the enforcement of the Treaty of Lisbon. The European Parliament The European Parliament is a parliamentary institution of the European Union elected directly. It exercises the legislative function of the EU together with the Council of the European Union and the Commission. It is one of the most powerful legislatures in the world. It has 754 members serving the world’s largest democratic electorate in the world, second only to India. It is also the world’s greatest international democratic electorate. The universal suffrage directly elects the European Parliament since 1979. The parliament has legislative power that such body does not possess it because it has no legislative initiative as most state parliaments within the Union2. It is the first institution of the EU that has ceremonial precedence in Europe. It shares equal budgetary and legislative powers with the Council, and enjoys equal control over the EU budget. The European Commission and the executive body of the EU are accountable to Parliament because it elects the Commission’s President and staffs the whole Commission. It has the mandate to censure the body thereby forcing its resignation. Powers of the EU Institutions The European Union Commission The European Union Commission holds significant powers in ensuring proper implementation of the treaties. These powers include the mandate to recognize breaches of the EC laws, which is Article 284. The powers given to the Commission are remarkable and it encounters challenges considering that it has to work through the Member States agencies that at times violate the EC laws. However, the Commission has

Communication Styles Essay Example | Topics and Well Written Essays - 1000 words

Communication Styles - Essay Example There are racial, ethnical, linguistic barriers of all sorts present in a successful organization today; multi-cultural practices have enabled the addition of quality and diverse workforce in most of the organizations. In addition to this, there are also possibilities of a difference in the communicative capacities and styles between genders. There is authentic evidence to prove the differences in the communicative capacities of different genders. Thus for an effective business environment to have a constructive flow of communication, the management has to realize the differences and act to minimize them. Research shows that the share of female labor force is increasing in the labor pool; in 1990, the female civilian workforce in the United States of America was about 58%, compared to only 34% in 1950s (Paula, 1996). Researching about the different styles of interaction between males and females is of utmost importance; it determines the quality of communication within the organization. The objective of this essay is to identify the different mindsets and communicational tools and provide recommendations to reduce the gap between the identified differences. A number of factors influence the level of communication taking place in an organization; the corporate culture being of immense importance. For examples, the discrepancies in communication may relate to their personal capacities, or the general stereotyping implicitly followed in the industry. For effective communication in business environment and a steady flow of information, it is important to facilitate equal opportunities of communication in an organization. As more and more are adding to the workforce, facilitation in the form of seminars and trainings is now being introduced to reduce the gap of gender based communication. There is no doubt regarding the different mind sets of the male and the

Education Research Paper Example | Topics and Well Written Essays - 750 words - 1

Education - Research Paper Example However, there exist some issues or problems related to this field which need to be resolved in order to end all concerns about education. Benefits of Education Education brings both personal and professional benefits for a person. Some of the most considerable benefits that education brings for a person include development of increase in self-confidence, development of a good personality, development of peer relationships, increased awareness of various social and political issues, and increased awareness of different professional fields of life. Along with these benefits, some professional benefits of education include increased number of job opportunities, career evolution, attractive salary package, increased opportunities to excel in professional life, and improved ability to raise knowledge-based. Current Issues in Education Education is a vast field related to family and consumer science. It gives light to a number of issues that need a proper resolution. Authorities related t o the field of education need to examine both sides of those issues in order to find proper solutions. Some of the current issues related to education include discipline and security, single language or bilingual education, use of technology to enhance students’ learning, use of social networking websites, race and equality, religion based studies, use of zero tolerance policy for students, private versus public education, teasing and bullying, and use of standardized testing system in education. Moreover, use of effective teaching strategies is also one of the key educational issues. Concept learning can be used in combination with deep learning to promote effective learning (Buntting, 2006). Education of undocumented immigrants is also becoming a major issue for most of the developed countries (Connor, 2011). Although all of the above-mentioned issues are of critical importance from the educational perspective, but some of them are a little more significant and need a quick resolution. Those issues include use of technology to enhance students’ learning, need for bilingual educations systems because of increasing cultural diversity, and private vs. public educational systems. Future Research Areas in Education Apart from current issues, there are some educational issues that need advanced research. Some of those issues include evolution of online educational system, use of proper grading mechanisms to assess special students’ performances, and allowing or restricting sex education for young students. Online Educational System As the world has become a global village, education has also become accessible to people at their doorsteps. An online learning environment is one in which there is a distance between teachers and students and they interact with each other mainly through the internet. In a dissertation, Ivankova (2002) found that distance education has become a possible alternative to the traditional form of higher education in many parts of the world. However, online education also gives rise to some complex issues, such as, less interaction between teachers and students and difficulty in understanding the concepts. In a dissertation, Gallogly (2005) found that online students usually do not feel satisfied with the timeliness of instructional feedback as compared to traditional classroom students. Grading Mechanisms for Assessing Special Students’

The Role Of Gender In Leadership Management Essay

The Role Of Gender In Leadership Management Essay As women rise to the top of the organization or management, they encounter a problem with almost half the employees regardless of their temperament, skills or leadership qualities-they are not men. Its often touted that a big percentage of employees loathe working in an environment where the top commander is a woman, however qualified, due to their poor leadership styles. Though the attitudes towards the role of women in society may have changed dramatically, and thanks too to the affirmative action as buttressed by the events of the World Conference on Women 1985 as well as the Beljing Platform for Action; women are still perceived as being less suited than men for managerial and leadership positions. Many local Recruitment Agencies source employees for various organizations in the public and private sector note that some companies prefer men for managerial and executive positions because men are perceived as more confident, dominating, competitive, aggressive and independent compared to women. There is a general perception that women even in leadership are susceptible to being emotional, overly sensitive, moody, easily threatened with a tendency to play favorites and personalize matters no matter their rung or hierarchy in an organization. This trait gives their male counterparts an edge, as being more confident and emotionally balanced. In Kenya the majority of key executives in the private and public sector are held by men. There are a handful of women in key positions such as Supreme Court judges, University Chancellor, the Cabinet, Parastatals Heads and the private sector. The widely accepted explanation for the small percentage of women holding top executive positions globally is the negative stereotyping of women as less able leaders. There are many differing findings from sociologist, management and leadership theories and gender studies on this issue. BACKGROUND As women increasingly take up leadership positions, prevailing leadership styles of women and men continue to attract attention. Historically, gender, precluded most females from becoming leaders and as a result, the assumption was that men were better suited than women for leadership, since the existing models were primarily developed to accommodate men. The Kenyan constitution (Section 27(8)) prominently recognizes that the State shall take proactive measures to implement the principle that not more than two thirds of the members of elective bodies or appointive bodies shall be of the same gender. This is to enhance women participation in leadership and nation affairs that prior to the new constitution were hitherto dominated by their male counterparts. Emanating from this constitutional endorsement, and recent affirmative action, women will actively participate in managerial and leadership matters but it could be an upstream swim in the face of the existing perception that despite being qualified women are perceived as less able leaders. 2.1 Definitions of Leadership Leadership according to Roach and Behling (1984) is the process of influencing an organized group towards accomplishing a goal. On the other hand, C.A Gibb (2000) extends the definition of leadership and states that leadership is a concept applied to the structure of a group to describe the situation when some personalities are so placed in the group that their will, feeling and insight are perceived to direct and control others in the pursuit of common ends. Leaders are those people in groups who are perceived most frequently to perform roles that initiate or direct the behavior of other towards the attainment of their goals. It is the role of a leader to obtain the commitment of individuals to achieving the set goals. However, leadership and management are usually confused and used interchangeably. Management is concerned with planning, organizing, directing, coordinating and controlling the work processes and practices including what the individuals do within the organizational set up. On the other hand leadership is about how one person can influence others to do what is required for the achievement of goals. Nonetheless not all managers are leaders. Leadership itself may have nothing to do with management, it exists in groups rather organizational structures and therefore will certainly also exists in the informal organization where in management terms it may create problems in controlling workers whose influence comes from elsewhere, consequently not all leaders are managers. A manager from a chief executive, director, section head and supervisor has inherent authority to direct the works and behavior of others by virtue of rank, job description and authority. Leadership thrives both in formal and informal settings. The source of power can be based on appointment or on personality. While power in formal leadership emanates from the appointing authority and rank, personal leadership is where power derives from personal qualities of the persona concerned based on charisma, temperament. Personal leadership is conspicuous among entrepreneurs and empire builders such as Richard Branson of Virgin Atlantic, James Mwangi of Equity Bank Limited. 2.2 The Interplay of Gender and Leadership According to existing research on gender and leadership, leadership styles can be categorized either as masculine and feminine, (Eagly et al., and 2000). Although there is general agreement that women face more barriers to becoming leaders than men do, especially for leader roles that are male-dominated ( Eagly Karau, 2001), there is much less agreement about the behavior of women and men once they attain such roles. According to Jennifer L. Bendahl (1996), masculinity and agenticism relates to traits associated with male leadership such as being assertive, controlling, aggressive, ambitious, dominant, forceful, independent, self confident, and competitive. Agentic characteristics are ascribed more strongly to men than women. On the other hand feminine or Communal characteristics are ascribed more strongly to women than men and describe primarily a concern of the leader with the welfare of other people-for example, affectionate, helpful, kind, sympathetic, interpersonally sensitive, nurturing, and gentle. Another theory that distinguishes leadership methods is the traits theory, where leadership is centered on the personal traits and characteristics thought to be essential to direct or influence people. The theory propounds that leaders were born and not made. Hence the behavior exhibited by leaders can be traced to their personality and since women are deemed to be more subtle and gentle against the aggressive, dominant male, there is an assumption of male or female leadership approaches to leadership. This theory lends credence to the gender leadership based on character traits. Another leadership theory distinguishes between democratic versus autocratic leadership (or the similar dimension of participative versus directive leadership), (Lewin Lippitt, 1938 and, Vroom Yetton, 1973). Although democratic versus autocratic style is a narrower aspect of leader behavior than task-oriented and interpersonally oriented styles (see Bass, 1990), the democratic-autocratic dimension also relates to gender roles because one component of the agentic norms associated with these roles is that men are relatively more dominant and controlling in other words, more autocratic and directive than women are. In the 1980s and 1990s, many researchers turned their attention to other types of leadership styles by distinguishing between leaders who are transformational and those who are transactional (Bass, 1998). Such leaders set especially high standards for behavior and establish themselves as role models by gaining the trust and confidence of their followers. They state future goals and develop plans to achieve them. The existing concepts and theories of leadership styles to wit: democratic vs. autocratic; participative vs. directive, transformational vs. transactional and laissez faire can be explained along styles that conforms to the gender construct of being male or female oriented. Female leaders exhibit more democratic and participative leadership styles, while men are credited with autocratic behavior perceived as negative when applied by females. That transformational leadership in contrast to transactional leadership is held as a superior form of leadership. Unlike task and relationship oriented leadership, transformational and transactional leadership are view along a continuum allowing individuals to employ both transformational and transactional qualities at one and the same time. A transformational leader is one who provides visions and a sense of mission, instills pride and inspires and excites subordinates and highly motivates them to became better and do better. On the other hand transactional leadership is based on rewards for achieving specified goals and is largely based on directing desired performance and deviations and the need for corrective action. Organizational experiences vary with experiences and it is the ability to be flexible in particular settings that makes one leader better than other not the gender divide. Against this background of different leadership styles, it is observed that men and women exhibit different styles of leading. However it is been stated that cultural conditioning and religion plays a role in elaborating the different perceptions of women and men in leadership. RESEARCH PROBLEM Women face a problem with almost half the employees regardless of their temperament, skills or leadership qualities, when they make it to the top or take up management. They are not a man. According to a survey conducted by the American Management Association, three quarters of men say they would rather work for a man than a woman, while a quarter of women also prefer to work for a man than a woman given a choice. German researchers have also reported a down side from women bosses with employees reporting higher cases of heartburn, depression, headaches and insomnia. Women have been criticized as being easily threatened or intimidated, emotionally unpredictable, indecisive, irritable, moody sharp tongued vain and playing favoritism within cliques. An experiment was conducted at the university of Pennsylvania and tested 50 women in delivering a sad statement and found that all of them experienced pain, however when men were given the same statement they revealed less emotion with 12 not showing any emotion at all. On the other hand it is reported that women make better leaders on the basis of their attention to detail, they are considerate and make good mentors for their employees. OBJECTIVES OF THE STUDY The main objective is to establish whether women make poor bosses and as a result whether employees loathe having women as bosses. The study will also have these other objectives; To find out the qualities that are associated with a good leader To establish what amounts to poor or bad leadership To establish whether employees prefer to work and report to a male or female boss To determine what challenges women face as leaders To find out whether women make poor leaders To determine the preferred gender to head public and private organizations To determine the perception of Kenyans regarding voting for a female presidential candidate RESEARCH QUESTIONS What are the qualities of a good leader? What are the attributes of a poor leader? Between male and female bosses, who is the employees preference as a boss? What attributes of leadership do women lack? Which gender is better at running public and private organizations Would you vote for a female presidential candidate in any presidential elections SIGNIFICANCE OF THE STUDY With more and more women now taking elective and appointive posts its paramount to ascertain whether there are any valid stereotyping that will prohibit their ascension of the corporate ladder as able leaders by merit. More and more local and foreign universities are opening their doors to admit a higher number of female students taking up management oriented courses fondly referred to as masters in business administration (MBA). It is important to understand the existing perception and stereotypes leveled against women as commanders of their organization so that it can inform the relevant stakeholders like recruiting agents and human resource departments, the government as well institutions of learning. Furthermore this is an area that would require extensive research to demystify and develop lasting mitigating measures. RESEARCH DESIGN AND METHODOLOGY The study shall involve descriptive research design. Descriptive research will facilitate the collection of data relating to the issues under study and the nature of the relations and perceptions of employees regarding their bosses. The target population in this study shall be bank employees. For purposes of the study, most banks have a hierarchical structure with defined reporting lines as below. The unit of analysis will be junior employees (such as tellers, clerks and officer) and their immediate supervisors that report to the branch manager as their boss. Chief Executive Officer /Managing Director Directors and General Managers (oversee head Human Resource, Finance, Credit, IT depts.) Branch Manager ( over see branch activities, policy, performance and employees) Supervisors ( over see and supervise junior staff and report to branch managers) Junior employees-(Clerks, Tellers, Officers that report to and are accountable to both the supervisor and branch managers) c. The study will sample junior employees and their immediate supervisors that report to branch managers through stratified probability sampling

Securing the Crime Scene Essay -- Crime

When the call comes in that a crime has been committed, the police are dispatched to the crime scene. When the police arrive on scene, they need to take control by apprehending any suspects and looking for witnesses/victims. If the scene is not safe, the first responders must secure the area. If anyone is hurt, they should call for medical personnel as soon as possible. The first police officer on scene is usually in charge until a criminal investigator arrives on scene. Depending on the crime committed, the crime scene could be as small as the interior room of a building or as large as the whole neighborhood. The whole crime scene area needs to be secure so that evidence is not tampered with by anyone. The police officer in charge can start a search for more evidence so that it can be secured by the time investigators arrive on scene. There are five different search methods; the point-to-point movement, ever-widening circle, ever-narrowing circle, zone or sector search, and the strip or grid search (Lushbaugh, and Weston, 2011). Each search is used under different circumstances that all depend on how large the crime scene is and if it has occurred indoors, outdoors, inside of a building, etc. Once a criminal investigator arrives, the police should have the area secured so the investigators can do their jobs. Investigators will enter the crime scene and will have some equipment to preserve evidence on hand. Evidence won’t be removed until proper procedures are followed so that it is not jeopardized. They will number each piece of evidence and take pictures of it. For example, if there was a drop of blood on the ground, a number would be put next to it and a picture would be taken. The pictures will be up close, ... ...y quickly and can document accurately. Investigators can go over the crime scene and look for any evidence that may have been missed. Overall, crime scenes that are committed inside of a building are a little easier to deal with than an outside crime scene. References Department of Justice. (n.d.). All about forensic science. Retrieved from http://www.all-about- forensic-science.com/types-of-crime-scene.html Katz, M., Scheck, O., & Bode, N. (2011). Man stabbed to death outside chelsea nightclub where lebron james partied. Dna info, Retrieved from http://www.dnainfo.com/20110926/chelsea-hells-kitchen/man-found-stabbed-death- Chelsea Layton, J. (2005). How crime scene investigation works. Retrieved from http://science.howstuffworks.com/csi2.htm Lushbaugh, C. A., & Weston, P. B. (2011). Criminal investigation basic perspectives. (12 ed.). Pearson.

Kotu Fashion Accessories Shop

Vietnam was positioned in 23rd among 30 countries for owning one of the most attractive retail markets globally. The total retail value for clothing and accessories sector in Vietnam was 7. % and held 72. 9% of share in 2009. From 2004 to 2009, there was a growth in the number of clothing and accessories retailers in Viet Name. As predicted in 2010, the number of goods and services would grow 18-19% in 2011.Along with this growth, the rate of retailing goods in 2011 was quite slow compared to previous years due to a decrease in consumption and economic difficulties. However, retailing market like accessories and clothing markets still continued to be the most attractive market ever. According to the Global Retail Development Index (201 1), clothing and accessories retailing is a attention business in Vietnam and stands at a vital position in the market, which influences not only private retailer but also the government's attention.The government has tended to pay more attention to th e local retail market. To be more specific, they have encouraged people to increase the use of local products, which urges the local market to improve. For instances, many campaigns were emerged by the government with the purpose of developing the industry potentially such as the recent campaign named Vietnamese people buy Vietnamese goods'. According to Ministry of Industry and Trade (2010), a report in September ‘Industry and Trade' in 2011 showed that in the first 9 months of 2011, the total sale of goods and services rose more than 17%.Nevertheless, this was still a low percentage compared to previous years, which tended to grow more than 20%. In 2010, the total retail grew to 24. 5% compared to previous year. This shows that Vietnamese demands for accessories have been rising and are more likely to be an upward trend. Hence, the opportunities for an accessories retailer to enter the market and increase the number of customers are very significant. RESEARCH QUESTION How ca n SOOT Shop attract more customers and increase the number of loyal customers?METHODS In order to effectively respond to the team's research question, the research team have examined both primary and secondary research. For primary research, in order to clearly understand the shop owner's problems, on 6 March 2013, the research team visited and had an interview with the owner of SOOT Fashion Accessories Shop, Mrs.. Maim Then Then (See Appendix A). On 5 April 2013, the research team visited Qua Tang shop, one of the most popular accessories shop among the area to observe ND compare SOOT Shop with its neighboring competitors.In addition, the research team visited a competitor's accessories page named V;C on 5th April 2013. Furthermore, a survey was conducted randomly including 10 males and 10 females respondents on 10 April 2013 (see Appendix C). The data was clearly identified with a table of survey results, proportions, bar graphs and pie charts. Finally, on 14 April 2013, the team members had met with Ms. Unguent NCO Line, an online shop owner who has five years experience in doing Internet advertising (See Appendix B).Then, he research team interviewed the expert Do Truing Tuna, an owner of a grocery shop on 15 April 2013 to find out more about special offer strategies (See Appendix B). And on 12 April 2013, the team interviewed Mrs.. Cacao HTH Hung, the owner of Gardenia Hotel in Dalai City about her specialize on membership program (See Appendix B). For secondary research, the research team have searched on REMIT Online Library, government documents, and Google Scholar to find out about the possible problems as well as solution regarding social networking sites, special offer and loyalty program.Figure 1 . Gender of respondents FINDING Social Networking Sites (An) In the interview on 6th March 2013,the owner of Soot shop, Ms. Maim Then Then claimed that she would like to increase the number of customers by using Faceable which she has not had any experienc e in the previous time. Based on the survey that the research team conducted on 10 April 2013 on randomly adolescents a young adults (See), seven out of ten respondents research on Faceable before purchasing (See). On 14 April 2013, in a meeting with Ms.Unguent NCO Line, an online shop owner has five years experience, emphasized that social networking sites are opportune for business to increase customers (See). After researched and visited on a competitor's accessories page named V&C on 5th April 2013, the research team noticed that they often stay online to quickly answer customers' question about the products and have separated albums for each kind of products. Bankcard (2011) indicates social networking sites help to connect nodes and branches.The author states that social networking sites contribute to increase sales, services and brand the products as a major hub. According to the Thou Tree News (2012), there was a growth of approximately 200% from 2. Million to more than 8. 5 million in the number of Faceable users in Vietnam. Unguent (2012) adds that the majority users' ages in 2011 are from 15 to 34 years old which is similar to the target ages of the business. Unguent also represents that Faceable has the highest rate of number users and a large gap comparing to Vietnamese social networking sites in 2011.Special Offer (That) Ms. Then, owner of SOOT shop states during the interview on 6 March 2013 that she has considered using special offer to attract more customers to her shop (see Appendix A). A survey was conducted on 10 April 2013 (see Appendix C), in which 9 UT of 10 respondents would choose to buy goods from accessories shop, especially, which offers them several gifts or discounts. 50% of those like to make purchases on special days if this shop offers ‘5-10%' discount and another 50% refers buying if the shop applies ‘buy 2 get 1 free' (see Figure 1).The expert Do Truing Tuna, a owner off grocery shop states in the interview on 15 April 2013 that special offer is a sales promotion tool which is extremely important for any small business, as it can help the business gains its reputation, prestige and therefore, attracts more customers to grow the profits (See Appendix B). According to David K and John M (2000), special offer is a tool to keep loyal customers and satisfy new customers. The authors claim that a retailer can apply special offers for different customers by recognizing loyal or new customers digitally via Kiosks, Internet and mobile devices.By using it, business can conceive different offers for different customers based upon their historical purchases and preferences. On 5 April 2013, the research team visited Qua Tang shop, one of the most popular accessories shop among the area, which also is a strong competitor of SOOT shop (see figure 2). The team found out that Qua Tang hop offers discounts and other sales promotion strategies frequently. For instance, the shop offered ‘buy 2 get 1 free in the woman day last month and it was high appreciated within new and loyal customers (see Appendix C).According to Wend (2012), some small businesses are now considered special offer through email marketing promotion as an effective way to get more attention of the customers. Special offer can be a way to motivate customers to buy products, it can be occurred with many forms as well, for instances, ‘buy and get discount on the second product', ‘buy one get one free' and free shipping. In order to create an efficient email advertised offer, Wend mentions four advices.Firstly, a business should understand the need of the customers and offers them products with perceived value. Secondly, business has to be well defined their goals, why they do an offer. The reason they make the offer should not be because their competitors do. Thirdly, firms should be clear about their ability, which meaner that they have to make sure they can afford the offer. Finally, a successful busi ness should think about partnering with a non-profit making organization in order to position the business's name in the mind of customers.According to Jim (201 1), some businesses have mistaken the true meaning of special offers, which caused irreparable damages to a company's reputation. He expresses some main ideas help firms to understand more about special offer. One of the most common mistakes that most of small business makes is training the marketplace to wait'. For example, a seminar business applies an early-bird discount to persuade customer to book promptly although customers still buy tickets with the actual price. Then, when the seminar' s date gets close, he offers X% to sell his tickets quickly.Eventually, the business loses it reliability. Secondly, Jim found that famous brand companies are often successful with their special offer strategies. The reason is that big companies often spend quite a long time for their wide research and receives advices from their profe ssionals. Membership Card (HTH) Ms. Maim Then Then, the owner of SOOT Shop stated in an interview on 6 March 2013 that she wants to apply sale promotion strategies, which can effectively attract more customers and improve the shop's loyal customers (See Appendix A).The research team's survey on 10 April 2013 shows that 9 out of 10 respondents are attracted to the idea of having a membership card for an accessories shop (See Figure 3) and they would like to make more purchases if the shop provides promotions (See Appendix C). In an interview on 12 April 2013, Mrs.. Cacao HTH Hung, the owner of Gardenia Hotel in Dalai City, implies that membership card is one of the most important promotion tools to keep the loyal customers on track (See Appendix B). However, there are many firms failed to run the customer loyalty programs effectively.She also states that in order to run the customer loyalty programs efficiently, businesses should do surveys and market researches on customer urchin's behaviors and then create an adequate reward for loyalty. According to Dowling and Uncles (1997), a European investigators researching business-to- business marketing in the sass stated that a firm is mostly profitable from their loyal customers. This is because of seeking more profits by lower servicing costs, less price sensitivity and suggestions passed on to other potential customers by loyal purchasers.On 5 April 2013, the research team visited Qua Tang shop, one of the strongest competitors of SOOT Shop and noticed that Qua Tang Shop has paid special attention to improve their customer loyalty programs such as patronage rewards and membership cards. They offered membership cards with different colors and designs aiming to different valued cards. According to Little&King integrated marketing group (n. D), businesses should be aware of the mentality â€Å"one product fits all† because not all of the customers' needs and wants are always the same.Therefore, a hierarchy of valued consumers should be released such as diamond, premium and gold membership cards. Furthermore, ‘lapsed' members, who signed for a membership card, but only use it for one time and never use it again, are also problems dealing with membership cards and challenging almost all genuineness. If the shop provides membership cards for those who will probably ‘lapsed', the shop will not only waste their efforts to maintain the customers, but also suffer from loss of resources such as the cost to make the membership card.According to a survey of professor Worthington (2009), although membership cards often attract widespread customers' interests, they are still likely that it has a large amount of ‘lapsed' members. There is no accessible information that could show the percentage of membership cards that are ‘lapsed' or ‘active'. Nevertheless, professor Worthington survey outcomes indicate that the most frequent reason for not participating in membership p rograms are not attracted by the prizes and a slight rate of people who cited ‘privacy' reasons.RECOMMENDATION Social Networking Site (An) On the survey conducted by the research team, nine out of ten respondents like purchasing accessories on Faceable. The expert, Ms. Unguent, said that having an efficient controlled Faceable page could help to increase the number of customers. Noticed by the research team, the competitor, V&C shop, also had a Faceable page, which had well decorated picture albums and quick service.Bankcard (2011) asserts that by directly using a social networking site and connecting with the customers could collect positive reviews and high reputation as return since customers feel that their feedbacks are important and they are cared. The Thou Tree News (2012) reports that the number of Vietnamese Faceable users increased of around 2 times within one year. Unguent (2012) adds that the significant Faceable users' age are from 15 to 34. Therefore, Soot shop s hould create a Faceable page, which is easy and inexpensive, to increase the potential customers.The expert, Ms. Unguent, advised that the shop should have 2 Faceable pages, which are a personal page and a fan page. The shop can update the information and pictures related to their products, notes, and feedbacks from customers and use the personal page to share this information and add friend. In this way, the shop can be active in increasing the number of users they want to transfer information because users do not randomly like the page unless the shop has a big brand name or high products' prestige. Ms.Unguent also recommended not tagging the customers in the pictures to avoid disturbing them, except the owner's friends if they do not mind. Ms. Unguent added that the pictures should have clear descriptions and be similar to the products because if the products and picture are not matched, the shop could lose their prestige. The most impressive aspect on the competitor's Faceable p age is they have separated albums for each kind of products; this could help customers to save their time for searching purposes. Soot shop should consider this aspect.The most important thing that V&C shop cannot efficiently manage is that there are many other shops' advertising on the page and the host also updates personal statuses and emotions. This could get bad reputation in return and the customer could click on the other's pages, as a consequence, they might lose their customers. Hence, Soot shop should not post any personal activities onto their business pages. On the survey administered by the research team, service is the most importance to the female customers and the second importance to the male customers.In addition, the competitor shop also has the order service for the products that they do not have. Therefore, Soot shop should try often stay online to quickly response to customers. Their strength is to make handmade accessories hence producing stuffs that customers order is also possible. Special offer (That) The research team administered a survey and pointed out that there are 9 out of 10 respondents would like to buy products from accessories shop where offers them gifts or discounts (See Appendix C).Half of the respondents like to make purchases on special days if this shop offers ‘5-10%' discount and another 5 respondents refers buying if the shop applies ‘buy 2 get 1 free' (See Appendix C). The research team observed a well-know accessories shop named Qua Tang, which is one of a SOOT shop's competitor. Qua Tang implements sales promotions strategy frequently to acquire more customers. The latest is ‘buy 2 get 1 free' offers on woman days and it is widely popular among the area. According to Wend (2012), special offer through email marketing promotion is now extremely important to small business.She informs that special offer indeed can be an effective way to prompt customers to buy products. In order to attract custome rs by special offer, Wend argues that a firm has to understand the need of customers and offers them products with appropriate value. Moreover, business needs to know their specific goals and abilities to make a healthy offer. Jim (2011) states that not every business understands clearly the true meaning of special offers, which leads them to several inevitable losses. He mentions an example regarding to his one customer that losses its reputation due to misunderstanding of special offer.According to David K and John M (2000), special offer is an efficient strategy to fulfill loyal customers' and new customers' expectation. The authors infer that a retailer can know more about customer's buying powers and preferences using modern tools such as Kiosks, Internet and mobile devices in order to manage different offers for each group of customers. The positive aspects of special offer are obvious; every customer refers to receive discounts and gifts when they make purchases. Thus, if SOO T shop wants to increase the number of first-time customers and preserve the number of membership, sales promotion as special offer is essential.However, special offer is quite popular among other accessories shop, many competitors also apply special offer to attract more customers such as Qua Tang shop. Therefore, SOOT shop also has to make sure the reason for offering, who to offer, what and when to offer. For example, shop can offer ‘5% discount' for new customers and ‘10%' discount for loyal customers on special days such as Valentine and Mother days. In addition, in order to prevent unnecessary losses, Ms. Then needs to know clearly the ability to offer.If she offers a product value 10,000 vend and sells it 12,000 vend after discount, she would be suffered because she still has to pay money for employers, electricity, and many other fees. Membership card (HTH) A survey released by the research team on April 2013 indicated that 90% of respondents are interested in ha ving a loyalty card for a fashion accessories shop (See Appendix C). Mrs.. Cacao HTH Hung, the owner of Gardenia Hotel in Dalai City, mentions in an interview on 12 April 2013 that one of the most significant promotion tools to maintain the loyal customers is offering membership cards (See Appendix B).Nonetheless, there are not many companies can succeed in implementing the loyalty programs. She goes on to suggest that considering the evaluation of customer purchasing behaviors and then generate the accurate rewards of loyalty are the most important factors to maintain loyalty customers. Dowling and Uncles (1997) refer to a research, which was found by European researchers studying business-to- easiness marketing in the sass. The research claimed that loyal customers are the main contribution to a company's profit.It is due to its lower expenses by lower servicing costs, lower advertising costs and advices passed on to other potential buyers by loyal purchasers. It will cost much mo re to persuade a new buyer to make a purchase in the shop than to make a current shopper to purchase again. Hence, SOOT shop should focus more on their current customers and often remind them about the shop through providing promotions and running membership programs. The research team visited one of the competitors, Qua Tang shop, on 5 April 2013 ND noticed that Qua Tang Shop has fully concentrated on improving their membership programs.They provided different colors and designs cards, which distinguished between levels of card members. Little;King integrated marketing group (n. D) states that companies should notice the mentality â€Å"one product fits all†, because there are always differences between every customer's needs and wants. Therefore, a hierarchy of valued consumers should be released such as diamond, premium and gold memberships. Thus, SOOT shop should apply membership cards to its customers (See Figure 3). The differences between membership cards allow the hop to serve a certain type of persons based on their standard of membership.To illustrate, the system can automatically find the names of customers, their mobile phone numbers, email addresses and save their previous purchases when they use their membership cards to make a purchase. Through that process, the shop can easily classify the customers' interested items and clothes in order to introduce different kinds of items, clothes to different types of customers. In addition, the shop can efficiently inform different types promotion information to different types of buyers through their mobile phones or email addresses. One of the difficulties of providing membership cards is ‘lapsed' membership card. Lapsed' member meaner customer who applied a membership card and only use it for one time. According to a survey of professor Steve Worthington (2009), it always has a large amount of ‘lapsed' members in every business. There is still lack of available information that could show the percentage of membership cards that are ‘active' or ‘lapsed'. Yet, professor Worthington examinations results imply that the most common reason for not taking part in membership programs are because they are not attracted by the rewards and a small proportion of respondents who cited ‘privacy' reasons.Thus, SOOT Shop must be aware of their responsibilities to its consumers in satisfying the redeemable prizes and customers' information to remain customers' beliefs. In order to do so, firstly, SOOT Shop should pay more attentions to members who ‘lapsed' through classifying members' last purchases. And then try to find out the customers' reasons of not taking part in the membership programs. Finally, inform different types of promotions to different customers. For example, a shop finds out that a small umber of their customers quit being the shop's loyalty customers because of the low membership cards' benefits.The shop may apply different type of promo tions to those particular members. The shop may send a message to those customers that they fortunately won a randomly contest of the shop and they will receive double points in every purchase by membership card. CONCLUSION In conclusion, SOOT accessories shop should apply the use of social networking sites such as Faceable in order to attract more customers. It should consider launching a Faceable page, which has well decorated products' albums and information because Faceable takes no cost to create and advertise.It also should strike up friendship with Passbooks users to advertise products widely. Moreover, it should stay online over time to answer customer's questions and feedbacks. By that way, customers will probably feel that they are respected and it helps the shop to improve its reputation. The shop also has to make sure that the quality of products is similar to the pictures that it has on Faceable to earn customer's belief. However, SOOT shop should manage to avoid irrita ting people by tagging them every hour with pictures.In addition, most of people like to make purchases when there is a discount or gift offer. Thus, SOOT shop should apply special offer to get new customers as well as to preserve loyal customers. Nevertheless, other accessories shop also apply special offer, so SOOT shop should be considered when applies this sales promotion tool. To be more specific, SOOT Shop should clearly understand the reason for making the offer, who to offer, what and when it should offer. SOOT shop should not forget their ability to make an offer because if it gives customers more than what it can afford, the shop will face difficulties.Furthermore, SOOT shop should be concentrated on keeping loyal customers by reminding them via membership programs because it will save the services and advertising costs. Providing membership cards have different colors and designs can help SOOT shop to easily classify each type of customer through their names, phone number s email addresses and purchasing powers. Therefore, the shop would be able to know more about customer's wants, interests and preferences. One of the difficulties of membership program is that there could be many ‘lapsed' membership cards.Unguent NCO Line, who has a successful online cosmetic shop named Rim Catnap Skincare, to ask for comment on my recommendation for the business that my research team currently working on. An: Hello Line. Thank for spending time to meet me. I'm An from research and report writing class. As I told u before that today I want to interview you for advice on my project. Ms. Line: Hi An. So how far have you been doing? And which problem that you want me to give advice on? An: Ah. The business that I'm working on is a clothing accessories store. The owner wants to increase the amount of customers.The subtopic I'm doing is social networking sites. However it seems totally new to the owner, her shop doesn't even have a Faceable page which is now quite familiar to the teenagers and young adults. Ah one more thing, teenagers and young adults are her target customers. That's why I suggest her to have one. Ms. Line: Oh I see, you are right that Faceable is now getting more popular and it can help to increase sales. But let me ask u this, have u ever been tagged by an online shop in its pictures. An: Yeah, a lot. Ms. Line: How do u feel about that? An: A little bit annoying.At First, I Just ignored them, but there were many notifications and that disturb me. Therefore, if any shop tags me, I will block them or report as spam.. Ms. Line: So why do you suggest the owner to have a Faceable page? An: Ah I'm going to ask her create a fan page. Can you tell me how to increase the â€Å"like†? Ms. Line: k, because she and I work on different kinds of business so you may apply in some ways but not exactly the same k? I suggest having 2 pages, one is a personal page and one is a fan page, because the customers do not randomly like your page unless you have a big brand name or prestige of your product.An: can you please explain in more details? Ms. Line: for the fan page, you update all the product' details there such as pictures, notes, feedback from customers, etc. For the personal page, all you have to do are adding friends and share what you have updated on the fan page. Because the customers are afraid to be annoyed therefore we have to be active by adding friends with them and remember not to tag them, I think you already know why, huh? Maybe you could tag some of your friends if they don't mind. And sharing the stuffs that you updated on fan page that mean the information is transferred to the users twice.An: Ah I got it. Ah I also want to recommend on the pictures that she is going to post on Faceable, it must be clear, close enough to see what the product made from. What else do you think I should suggest her? Ms. Line: ah it's good to do that but you should put the description for the pictures, because pi ctures sometimes are not clear and that could cause misunderstanding about raw materials. Ah it reminds me that the real products and pictures have to be the same because you may lose prestige if the products look different.You could describe in the pictures that the products may slightly different because of the light. And you could also create an album of customers wearing your products on Faceable, which could help to increase the loyal customers and increase sale from your customers' relatives since the products is ore reliable when it is introduced by friends. If you are lucky, your customers could be some hot girls or models etc. , you know, stuffs are worn by beautiful girls maybe look more beautiful (laugh) and their fans could come to buy as well.An: k, it sounds good to me. Thank you very much for meeting me again. I would go back to work on the recommendation. If there is any problem, don't you mind if I call you to ask? Ms. Line: Call me as soon as you have questions. I' m very glad that I can help you. k see way. An: Thank you. Audio script of the interview on 11 April 2013 with Mr.. Do Truing Tuna, owner off rockery shop for over 20 years to ask for some advices for the business That: I m working on a small accessories shop and I intend to ask you some advices for my sub topic which is special offer.Tuna: so its about loyalty program? That: yes and also attract first-time customers Actually, I plan to recommend this shop to apply discount on special days like Valentine and Woman days, specifically, ‘20% discount', what do you think? Tuna: well, on special days? Mum†¦ I think that it s not a good idea. Firstly, every shop especially small shop should not apply more than 5 to 10% on special days because they can ell more of their products within those days; some shops don't even have enough stuff to sell, so why then they apply discount?Why do you choose special days to offer? That: I think that special offer will attract more customers, maybe new customers. Many people don't usually buy products unless it is special days. Those days, they are encouraged to buy something for their friends and family right? Then I think I can focus on new customers Tuna: I think that you should balance between loyal and new customers, I mean it s more about services. If you offer discount for ewe customers the same amount you offer for the old one, they must be upset. Why don't you separate the offer?I mean decide different offer for different customers? For example, offer 5% for first time customers and 10% for old customers. That: but how can we realize who is the new and who is old customer? Tuna: I think the shop should have been applied some of the other sale promotion tools which can help you to recognize customers such as membership card. There are many way to recognize them, I suggest you to research more about how to realize customers digitally through the internet since the internet is necessary for all the business.